Preferred Partner Application
Address Line 2
To continue, does your company conflict with a TRA Preferred Partner? If so, your application will not be considered. However, you may contact us for other sponsorship opportunities.
Please provide a brief profile of your company.
Describe the product, service, or program.
Who would use this product, service, or program?
Does your company provide statewide coverage?
Is there possible application across customer channels? (i.e. quick-service, fine dining, contract feeders, regional accounts, independents)
Please list your current association partnerships.
List several customers you currently serve in the restaurant industry.
What is the potential size of this market?
How will this product, service, or program be marketed, sold, and serviced (i.e., technically and customer support)?
Who are the competitors in this market space for this product, service, or program?
Is the idea or opportunity and its availability time sensitive? If so, what is the time frame?
What additional value do you bring to the marketplace that your competitors do not?
Please provide a brief summary of how you see your organization working with the TRA.
Why would we, as an organization, want to partner and promote this product, service, or program to our members?
The Preferred Partner Program is dedicated to provide member benefits. Please provide details of your discount offer.
What does the tiered pricing structure look like?
What is the royalty you would provide to TRA?
In addition to the revenue you would be required to provide for member usage, are you able to provide funds for marketing purposes?
How will you track member usage?
What is the life cycle of this product, service, or program?
What is the expectation of time and involvement by the TRA in design, development, and creation of this product, service, or program?
As a result of this partnership, are there any other alliances that must be made or third parties that must be involved in order for this product, service, or program to become a reality?
Please provide us with a list of measurable goals and objectives that can be applied to the partnership.
Please provide a strategy that your organization and the TRA should employ to meet each of the Partnership goals and objectives.
Please provide a detailed marketing plan for communicating the partnership and a plan for marketing the end product/program/service that results from the partnership.