Preferred Partner Application

Company Name *

First Name *

Last Name *

Street Address *

Address Line 2

City *

State *

Zip Code *

Phone Number *

Email Address *

Website *

Application Questions

To continue, does your company conflict with a TRA Preferred Partner? If so, your application will not be considered. However, you may contact us for other sponsorship opportunities. *

Please provide a brief profile of your company. *

Describe the product, service, or program. *

Who would use this product, service, or program? *

Does your company provide statewide coverage? *

Is there possible application across customer channels? (i.e. quick-service, fine dining, contract feeders, regional accounts, independents) *

Please list your current association partnerships. *

List several customers you currently serve in the restaurant industry. *

What is the potential size of this market? *

How will this product, service, or program be marketed, sold, and serviced (i.e., technically and customer support)? *

Who are the competitors in this market space for this product, service, or program? *

Is the idea or opportunity and its availability time sensitive? If so, what is the time frame? *

What additional value do you bring to the marketplace that your competitors do not? *

Please provide a brief summary of how you see your organization working with the TRA. *

Why would we, as an organization, want to partner and promote this product, service, or program to our members? *

The Preferred Partner Program is dedicated to provide member benefits. Please provide details of your discount offer. *

What does the tiered pricing structure look like? *

What is the royalty you would provide to TRA? *

In addition to the revenue you would be required to provide for member usage, are you able to provide funds for marketing purposes? *

How will you track member usage? *

What is the life cycle of this product, service, or program? *

What is the expectation of time and involvement by the TRA in design, development, and creation of this product, service, or program? *

As a result of this partnership, are there any other alliances that must be made or third parties that must be involved in order for this product, service, or program to become a reality? *

Please provide us with a list of measurable goals and objectives that can be applied to the partnership. *

Please provide a strategy that your organization and the TRA should employ to meet each of the Partnership goals and objectives. *

Please provide a detailed marketing plan for communicating the partnership and a plan for marketing the end product/program/service that results from the partnership. *

Additional Comments: