2019 TRA Marketplace Sponsorship Opportunities

tra marketplace logo

As an exhibitor at the 2019 TRA Marketplace, you’re positioned to meet thousands of restaurant owners, managers, and other industry leaders. Your booth is the first great step to meet with interested buyers in our bustling exhibit hall.

Extending your reach through sponsorship can get your logo, booth number, and messaging in front of decision-making restaurant and foodservice buyers at the right time and place.

The following sponsorship options are all designed to help you stand out, whether by creating brand awareness, influencing perception, or driving traffic straight to you. A customized plan can be created to boost your company’s presence.

We look forward to helping you achieve your exhibit goals.

Miles Pequeno
Senior Manager, Corporate Relations
mpequeno@tramail.org

Anna Tauzin Rice
Vice President, Marketing and Business Innovation
atauzin@tramail.org

Todd Voorhees
Vice President, Exposition and Events
tvoorhees@tramail.org

Brand Recognition and Awareness

The George R. Brown Convention Center is the headquarters for the lively TRA Marketplace weekend. From the time attendees first enter the building’s bright and open main lobby for registration, they should be aware of who you are and where to find you in the Exhibit Hall. Branded signage can be built into the architecture of this area to greet your future clients and direct them to your booth.

Note: All artwork and contracts for physical signage must be received by June 7, 2019. All sales are final and refunds will not be given.

GOBO LIGHTS
 
• Six available
Your company’s logo (one color) in lights at the entrance of the Exhibit Hall
Approx. 5’ x 3’
• $1,200 each

WALL & FLOOR CLINGS
 
• Five available
Your company’s artwork displayed on a
durable plastic cling for either the walkway
or wall near the entrance of the Exhibit Hall
• Dimensions: 8’ x 4’
• $1,200 each

HOTEL KEY CARDS
 
• One available
Your logo (1-color) featured on all attendees’
keycards at our official conference hotel, the Marriott Marquis
Estimated 1,000+ keys
Deadline of June 7 for contract and artwork
• $3,850 each

COLUMN WRAP
 
• One available
• Featured in the main lobby around the only column available
for TRA Marketplace
• Wraps full 360 degrees around the circular column
• Panel size: 86.25" Tall x 29.75" Wide
• 4 Panels per wrap
• $3,500 for full wrap

SKY BRIDGE WINDOW CLING
 
• Eight available
Featured in sky bridge walkway between
Marriott Marquis and GRB Convention Center,
with Minute Maid Park as the backdrop
Dimensions: 8’ x 4'
• $1,800 each

BRANDED LANYARDS
 
• One available
• Your logo (1-color) featured on all attendees'
lanyards (TRA and TRA Marketplace logos also included)
Estimated 6,000+
• Deadline of June 7 for contract and artwork
• $6,500

Current Total:
$0.00

Thought Leadership

In addition to sponsorships available at the Convention Center, TRA Marketplace offers a number of avenues to promote your company via advertising, both in print and electronically.

PRE- & POST-EVENT EMAIL TO ATTENDEES 
 
Seven Five available
• Sent to all registrants of TRA Marketplace
• Email copy and design needs to be submitted
and approved at least two weeks in advance of send date
• Send dates are: May 13, 27, June 3, 17, 24, July 8, 22, August 5
• $2,000 each

RESTAURANTVILLE MAGAZINE ADVERTISING
 
• Restaurantville Magazine Pre-Conference Issue Ads
• Readership of 6,000
• Rates vary by size and number of insertions
• TRA Marketplace pre-conference edition is May issue
• Deadline of May 8 for contract, May 12 for materials
• See online advertising order form for details and to
place an ad

BAG INSERT
 
• Twelve available
• Distributed to all attendees at TRA Marketplace
• Provide:
   • One (8.5x11”) page, front and back, to promote your company
   • or one small branded swag item, branded with your company logo
• 6,000 copies to be received by TRA by June 15, 2019
• $1,500 each

Current Total:
$0.00

Driving Booth Traffic

EDUCATION STAGE SPONSORSHIP
 
Three One available 
Big Bend Big Ideas Stage (SOLD)
Silicon Hills Technology Stage (SOLD)
• Panhandle Culinary Theater
• Includes branded signage with your logo
at the stage
• All materials online and on-site will refer to
the stage as “Presented by <Your Company>”
• Your company representative will have the
ability to introduce each panel/speaker that presents at this stage
• $6,500

MOBILE APP SPONSORSHIP
 
• One available 
• Two daily push notifications highlighting your company
• Restaurantville magazine pre-conference issue full page ad ($1,000 value)
• Recognition in signage at registration ($1,500 value)
• Pre-event email to all conference registrants ($2,000 value)
• $7,500

CHARGING STATION
 
• One available
• Featured prominently in the Exhibit Hall
• Signage included next to station with your company’s logo
• $3,000

Current Total:
$0.00

Special Event Sponsorships

Every year, TRA Marketplace hosts several special events related to the show that engages attendees beyond the Exhibit Hall experience. Year after year, top decision makers for restaurant groups attend these receptions, dinners, and parties, offering sponsors a unique opportunity to get valuable face time with key contacts.

Texas Restaurant Association leaders and other industry luminaries honor outstanding individuals who have contributed so much to our industry. We will present the Educator Excellence Award and Outstanding Restaurateur Awards; induct industry icons into the Hall of Honor; and thank our outgoing association leaders as we welcome in new leaders for 2019-2020. And of course, there’s great food, cocktails and conversation!

 

"PARTNER IN EXCELLENCE" SPONSORSHIP
 
Two available
• Includes eight tickets
Opportunity to invite restaurant leaders to fill out your table
• Enhanced signage with your company’s logo
Opportunity to present one award on stage
• $7,500

OFFICIAL SPIRITS SPONSORSHIP
 
One available
• Special signage and logo on cocktail napkins
Includes four tickets
• Your brand in the “featured beverage” of the reception
Recognition on stage at dinner
• $5,000

NIGHT OF EXCELLENCE SPONSORED TABLE
 
Includes eight tickets
Opportunity to invite restaurant leaders to fill out your table
• Signage with your company’s logo
• Verbal recognition
• $3,000

NIGHT OF EXCELLENCE MAIN DISH SPONSOR
 
One available
Special signage and logo on cocktail napkins
• Your cuisine featured as an entree at dinner
• Recognition on stage at dinner
• $5,000

NIGHT OF EXCELLENCE SINGLE TICKET

• $300

Heart of House Tour

Saturday, July 13, three locations on tour route

Enjoy a snapshot of Houston’s thriving restaurant scene in this unique tour that will take attendees behind-the-scenes and into the heart of business and hospitality. Seats extremely limited - 35 people maximum.

Stop 1: Indianola, Huynh - East Downtown restaurants
Stop 2: Finca Tres Robles - urban farm
Stop 3: Finn Hall - food hall
 
 
HEART OF HOUSE TOUR 

• Branded bus signage
•  Inclusion in laminated VIP badge
•  Opportunity to speak at tour stop
•  2 seats on the tour
•  $2,000 - Limited to 2 Sponsors

Party with a purpose! All proceeds benefit the Texas Restaurant Association Education Foundation and the educational and workforce development programming it produces, including the country’s largest culinary arts and restaurant management accredited program – Texas ProStart.

This industry party features chef prepared bites, craft beers and cocktails, live music, and networking opportunities with restaurateurs.

To find out more about sponsorships available at Lone Star Bash, please contact Steph Smith, TRAEF Director of Strategic Partnerships. 


TRA Young Guns

Sunday, July 14, at the George R. Brown Convention Center

The first young professional event held at TRA Marketplace! Co-hosted by two hot shot Houston restaurateurs, we’re planning exclusive education programming, food

Keynote Session by Justin Yu and Bobby Heugel
Influencer Marketing Session w/ Texas social influencers

TRA YOUNG GUNS SPONSOR

•  Semi-private event
• 50-75 anticipated attendees
• Sponsorship includes signage branding, logo included on wristband/badge, opportunity to distribute branded swag
• $2,500

Artwork

Dimensions
 
Please see your individual sponsor item (above) for appropriate dimensions. 


Contact Information

Sponsorship is only open to exhibiting companies. Are you exhibiting at TRA Marketplace? *
What is your TRA Member status? *
By checking this box, I understand that all sales are final and refunds will not be given. I also agree to supply artwork and signed contracts for physical signage by June 8, 2019. *

Total & Payment

Thanks for your interest in sponsoring the 2019 TRA Marketplace. If you have a discount code, please enter that below and calculate your total. Payment will be collected on the next page. 
Current Total:
$0.00
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